October 30, 2008

The Tattlesnake – Obama Infomercial Seals the Deal Edition

While the Tattler doesn’t usually like the kind of wan-music-in-the-background soft emotional porn of the ‘Oprah-ized’ infomercial, Obama’s half-hour spot Wednesday night avoided most of the worst aggravations of this TV cliché, especially the forlorn solo piano music sound track with flourishes of swelling strings redolent of tacky video matchmaking and cancer treatment center ads.

It featured battleground-state stereotypes – a laid-off white male Ford Motors worker, a Latina woman trying to make ends meet, an elderly black couple hampered by chronic illness and worried about the future, et al — struggling with life in Bush’s downsized economy, but at least the people were real and their stories didn’t sink into cheesy Lifetime-channel melodrama; Obama’s interspersions in office surroundings reminiscent of Camp David were obviously intended to make the Low-and-Slow-Information-Voters of Middle America, awaiting the ballgame, feel comfortable with him as president, which was the main point of this smart $4 million investment.


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